In today’s highly competitive music industry, lousy music branding simply doesn’t cut it anymore. However, many talented artists make the common mistake of seeing branding as unimportant, and not as
The business side of the music industry remains misunderstood by many talented creatives nowadays. This creates obstacles that may be difficult to comprehend without an initial understanding of the industry.
As a musician who usually leans towards popular streaming services for your music consumption, you’re probably aware that radio still reaches an audience of over 90% of the world’s population
Marketing plays a huge role in the music industry. In an era saturated with small attention spans, billions of diverse artists and everyone attempting to be the next breakthrough, finding
Pursuing a music career can be incredibly challenging. It’s easy to get overwhelmed, frustrated, or embittered. The journey is full of ups and downs, and the road ahead looks like