With TikTok an important promotional platform for musicians and an increasingly viable path to exposure for many unsigned artists, the bigger players also want to highlight their potential, with YouTube

Continue readingFacebook Launches New Program For Independent Artists To Provide Exposure Opportunities For Unsigned Musicians.

Being an independent artist doesn’t mean you need to do everything by yourself, in fact, having a strong team backing you up is invaluable. Here, we share the six most

Continue readingTeam Building For Independent Artists: The Top People Necessary For Success.

Currently, UnitedMasters has deals with the NBA, ESPN, TikTok, Twitch and others that allow artists to tap big brand deals that would normally be brokered by a label and manager.

Continue readingApple Invests $50 Million In UnitedMasters Culturally Relevant Music Artist Platform.

In today’s competitive music market, there is no shortage of creativity, opportunity and innovation.  Because of setbacks in touring and shutdowns of concert venues, the music industry took a big

Continue readingHow Digital Marketing Is Transforming The Music Industry.

Dropping a surprise album out of the blue can be a successful marketing stunt for major artists with a large, engaged following, but for smaller, independent artists, still working on

Continue reading4 Reasons Surprise Albums Are A Big Risk For An Independent Artist.