Currently, UnitedMasters has deals with the NBA, ESPN, TikTok, Twitch and others that allow artists to tap big brand deals that would normally be brokered by a label and manager.

Continue readingApple Invests $50 Million In UnitedMasters Culturally Relevant Music Artist Platform.

In today’s competitive music market, there is no shortage of creativity, opportunity and innovation.  Because of setbacks in touring and shutdowns of concert venues, the music industry took a big

Continue readingHow Digital Marketing Is Transforming The Music Industry.

Dropping a surprise album out of the blue can be a successful marketing stunt for major artists with a large, engaged following, but for smaller, independent artists, still working on

Continue reading4 Reasons Surprise Albums Are A Big Risk For An Independent Artist.

ICONIC VIRGIN MUSIC BRAND REVITALIZED AS A POWERFUL NEW GLOBAL NETWORK SUPPORTING MUSIC’S BEST LABEL ENTREPRENEURS AND INDEPENDENT ARTISTS. NEW REGIONAL HUBS COMBINE EXPERIENCED EXECUTIVE TEAMS AND LEADING TECHNOLOGY PLATFORMS

Continue readingUniversal Music Group Launches Virgin Music Label And Artist Services.

Atlanta-based The Blueprint Group, a full-service talent, artist management and distribution company representing names like G-Eazy, T.I. and Lil Nas X, recently partnered with Tsū Inc., a private, venture-backed social commerce venture that

Continue readingThe Blueprint Group Invests In Social Media Platform Tsū’s Mission To Pay $5m In Equity To Content Creators And Artists.